Client Testimonials


Client Testimonials


“Viability partnered with Mada’in Properties in the risk and return analysis of one of our key signature developments. We were continually impressed with Viability’s sound judgement and precision in regards to identifying the autonomous needs of us as their client, along with their willingness to address the unforeseen issues that arose throughout the course of the assignment. Truly an expert consulting company.”


Soheib Ghizali, Strategy and Planning Manager, Mada’in Properties, Dubai


“When we were planning for the creation of the new Dubai World Trade Centre District, we needed a comprehensive overview of conditions in the Dubai hotel markets. Viability was known to our senior management team due to previous work successfully undertaken for both the DWTC and other developers. Following a competitive tender, he was appointed to carry out this survey. The resulting 300-page document more than answered the questions we had, including a district by district characterisation and quantification of current and planned future hotels, a well-reasoned prognosis for future demand conditions, and a drilled down focus on outstanding facilities and services provided by competitive hotels in our own immediate catchment. Viability’s subsequent work for us in analysing hotel management contracts from potential hotel operators also proved a most valuable contribution to our knowledge base.”


Ignace Bauwens, Former Senior Vice President, Hotels & Hospitality Development, Dubai World Trade Centre


“As our consultants, Viability contributed immensely in identifying a suitable hotel management operator and then advised us in the negotiation of a comprehensive management contract which we see as fair and one that safeguards our interests in the long run. All responses from Viability were exceptionally prompt and pertinent to the issues queried by us”.


Minoo Saher, Group Chief Executive Officer, Mustafa Sultan Enterprises LLC, Muscat


“Your report was totally awesome!”


Michael Lyon, Director, M Group, USA


“Viability produced two comprehensive feasibility studies for us in regard to a hotel and a serviced residence, both in Nizwa, Oman. Their work went beyond the scope of typical feasibility studies in including primary research surveys of local companies in the area and national tour operators based in Muscat, to characterise their typical utilisation of transient accommodation in Nizwa and test their perceptions of our concept. The resulting reports gave us a high degree of clarity with regard to the characteristics and challenges of the markets we were planning to enter, and helped us fine-tune the facilities of our projects accordingly.”


Roger Meadows, Director Interior Projects, Wadi bu Nikhailah LLC


“We hired Viability to undertake a study for boutique hotel project to be managed by a top European operator in Dubai. In this case, working closely with our own team, that of the operator and Viability’s design consultant, First Wave, they were able to produce an up-to-the-minute market overview, a realistic architectural approach for converting an existing office block, and financial projections showing how the investment could be structured to be viable, all under the pressure of an imminent deadline. We greatly valued their professionalism and dedication throughout this process. In particular, we appreciated their knowledge of the factors distinguishing boutique hotels from conventional properties, and their ability to focus on the real-life practicalities of a difficult building conversion and a challenging BOT period.”


Aboudi Saadi, Managing Director, Glee Hospitality Solutions LLC


“While working on the feasibility of a unique resort project on one of the beautiful coasts of Oman, we found in Viability a great partner with market knowledge and objective understanding which gave us great clarity and a sense of direction.”


Bob Khalife, Former Tourism Development Manager, Omran


“Avari Hotels International requested Viability to prepare a survey for the possible takeover of a hotel in Abu Dhabi. The detailed and thorough results provided, covering all the aspects of our request, were done in a very professional manner, leaving us only with the final decision to be taken. We have also used other companies for similar services in the past, Viability’s commitment stands above all”.


Ramzi Assily, Cluster General Manager, Avari Dubai Hotels & Apartments


“Viability was recommended to us on the basis of its excellent relationships with the leading hotel operators in the region and its invaluable experience in negotiating management contracts with them. They worked closely with us throughout the key stages of the negotiation process. We would recommend Viability to any other hotel owner needing conscientious, well-informed advice at this key stage in the development process.”


Neeska Naik, Naissk Dbvisions Limited


“We engaged Viability to identify for us an international hotel management company for two properties in Saudi Arabia. The reports prepared by Viability for aiding us to short-list a suitable operator were in each case very professional and extremely informative for us to make decisions. Subsequently Viability advised and directed us in the negotiations with the hotel operators with a very focused goal of safeguarding the business interests of the owner whilst being practical and pragmatic towards closing the negotiations. Viability’s very broad knowledge of the hotel industry in the Middle East was extremely helpful in this process.”


Nawal Saheed, VP Business Development Department, First Investment Company, Kuwait


“Viability has always delivered professional work with relevant details which help decision-makers establish their strategy with confidence and with complete and accurate information on the marketplace and best practices.”


Goulam-Raza Amarsy, CEO, Meydan IMAX


“NorthCourse has called upon the services of Viability on several occasions for market and financial feasibility work in connection with Dubai real estate projects. We found them to share our own ideals of detail-orientation and realism in the assessment of both market potential and likely financial returns.”


Claude Attala, Former Global Managing Director, NorthCourse Leisure Real Estate Solutions


“Viability produced an excellent feasibility study in connection with our resort project in Zanzibar, which – while clearly identifying the many challenges of the market there – recommended a multi-component project specification that would allow us to target lucrative market niches with appropriate hospitality products. Subsequent to the feasibility study, we hired Viability to administer the operator search process, which they did with great professionalism. Thanks to their contacts, we now have a shortlist of top global resort operators that have all expressed interest in our project.”


Leander Leisky, Managing Director, Beach Resorts Investment Ltd


“Viability was recommended to us for their experience in sourcing top quality hotel operators. We hired them to do so for us in connection with the new luxury hotel we are building at the upcoming Al-Othman Commercial Complex and Towers in Al Khobar, and the result is that this project now contains the Kempinski Al-Othman Hotel. Viability supported us ably through every stage of the tendering and negotiations.”


Abdullah Al Othman,Vice-Chairman, Al Othman Holding


“We commissioned Viability to undertake a market study for us in connection with a hotel and apartment complex that we were looking to manage in the Khobar/Dhahran area of Saudi Arabia. Their report was both concise and pertinent and gave us a solid statistical and analytical basis upon which to make our own assessment of the opportunity. We have also dealt with Viability in several operator tender situations and have found them both knowledgeable and professional.”


Michel Noblet, Former President & CEO, Hospitality Management Holdings


“Following a recommendation from one of our hotel operators, Istithmar World appointed Viability to undertake a business optimization exercise at the easyHotel Dubai – Jebel Ali. Their work comprised two comprehensive reports on both internal and external factors, as well as a period of interim management during which they successfully implemented a number of structural and operational changes to our satisfaction.”


Ian Russ, Director, Real Estate, Istithmar World


“For its first large-scale serviced apartments project, Arabian Homes turned for advice to Viability, whose name we knew from their magazine articles on the subject. Viability’s market study gave us a comprehensive understanding of the Jeddah transient accommodation market that we were planning to enter, as well as invaluable insight into the optimum building concept for a new serviced residence in our location.”


Seán Hunt, CEO, Arabian Homes Ltd.